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About us

"We Don’t Sell Furniture. We Create More Valuable Real Estate Assets"

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Collections Designed by Interior Architects

Every package is curated and designed by the interior architects of PRIMEDESIGN to create cohesive, elegant, and memorable spaces.

Each collection has been carefully developed to give your property a distinctive identity through a harmonious selection of furniture, décor, and accessories. Our objective is simple: transform a property into an attractive, differentiated, and highly marketable real estate asset.

All of our packages are supplied, delivered, and professionally installed by our team, ensuring a seamless and stress-free experience.

PRIME COLLECTION

PRIME COLLECTION was born from the combination of two complementary areas of expertise: interior architecture through PRIMEDESIGN and real estate through Primextate.

Throughout our projects, one observation became clear: many rental properties possess significant untapped potential. Standardized interiors, generic furniture, outdated or non-existent décor, uninspiring photography, and forgettable guest experiences often limit both a property's appeal and its profitability.

Yet in an increasingly competitive market, interior design has become a powerful tool for real estate enhancement.

This conviction is what inspired the creation of PRIME COLLECTION.

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Addressing Today's Market Challenges

Many properties still face common challenges:

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  • Generic furniture with little character

  • Limited or outdated decoration

  • Poorly optimized spaces

  • Underperforming listings

  • Untapped nightly rate potential

  • Lower-than-expected occupancy levels

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We transform these challenges into opportunities by creating interiors designed to maximize a property's appeal and unlock its full potential.

Our Positioning

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We do not simply sell furniture.

We create desirable, distinctive, and profitable spaces.

Our mission is to design interiors that enhance a property's appeal, strengthen its market positioning, and contribute directly to its long-term value.

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PRIME COLLECTION  =

Architecture, Design & Real Estate Enhancement.

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Our Areas of Expertise

Airbnb Ready Properties
Developers & Investors

We help property owners transform their homes into high-performing rental assets, fully furnished, professionally styled, and ready for immediate operation. Our turnkey solutions are designed to maximize guest appeal and rental performance.

Our solutions also integrate seamlessly into new developments, hospitality projects, rental investments, and renovation programs, creating added value from the earliest stages of a project while enhancing market appeal.

Developers & Investors
Airbnb Ready Properties
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Wafaa Naghrachi

COO Chief operational officer 

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AR 

+212 6 50 31 65 31

The Team

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Natacha Kowalak

Rodolphe Taverne

Matis Fraipont

CEO chief executive officer and founder

FR  

+33 60 811 47 00 - +41 78 315 12 28

 

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CCO chief commercial officer 

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EN 

+41 76 456 09 65

Sales representative

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ES 

+33 61 614 28 67

Studio Life

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